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Americas: Unilever buys nutrition company

Unilever has signed an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company.

Based in El Segundo, California, Liquid I.V. was founded in 2012 by entrepreneur Brandin Cohen.

The company’s electrolyte drink mixes utilise Cellular Transport Technology, CTT, which enhances the rapid absorption of water and other key nutrients into the bloodstream, helping people feel better, faster.

Based on the World Health Organization’s guidelines for the clinically proven Oral Rehydration Solution, that prevents and treats dehydration, one serving of Liquid I.V. can provide up to 2–3 times the hydration of water alone.

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes hydration, energy and sleep.

It is also non-GMO, vegan, gluten free, soy free and dairy free.

The company will continue to be based in El Segundo, California, and led by Brandin Cohen, who will remain as Chief Executive Officer and Founder.

Terms of the deal were not disclosed.

The acquisition is subject to regulatory approvals and customary closing conditions.

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