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Asia Pacific: FSANZ seeks public comments on label for alcoholic drinks

Food Standards Australia New Zealand (FSANZ) is calling for public comment on the proposed design and implementation of a mandatory pregnancy warning label for packaged alcoholic beverages.

CEO Mark Booth said the draft warning label reflects a significant amount of work and research carried out by FSANZ over the last year.

“The draft warning label features a pictogram and a statement to alert women to the risks of drinking alcohol during pregnancy as well as to raise awareness in the broader community,” Booth said.

“The design process involved a review of existing evidence on the design of warning labels, including features that attract consumer attention.”

“We also undertook consumer testing of the warning statement, specifically targeting women of child-bearing age in Australia and New Zealand to provide input.”

He added that the labels are intended to become a mandatory requirement on all packaged alcoholic beverages containing more than 1.15% alcohol by volume to promote the health and safety of unborn children through pregnancy.

The agency will be accepting comments until October 27, 2019.