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Europe: RPC tub energies salad packaging of 15 years


Atria Finland has chosen RPC Superfos-design tubs to contain its Forssan range of salads.

Replacing the range’s previous pack of 15 years, the lighter container reduces the amount of packaging waste.

“Our premium salad series, sold under an almost iconic brand, Forssan, simply needed a new packaging solution after almost 15 years in an unaltered pack,” says Janne Hautala, packaging development manager at Atria Finland.

“These products have been popular in Finland for decades, so we did not want to do anything to jeopardise its status.”

“We were looking for an upgrade, not a complete change.”

The new injection molded polypropylene tub has a variety of printed designs according to the salads inside where previously all packs were identical with only the lid matching the actual content.

There is an indent on the corner of the lid for easy opening and re-closure.

The new pack also represents a weight reduction of almost 20% compared to its predecessor.

It also works well on the existing filling line with Atria experiencing improved functionality, including faster filling and elimination of breakages.