Home Americas Americas: Pinnacle Foods to exit certain frozen breakfast products

Americas: Pinnacle Foods to exit certain frozen breakfast products


Pinnacle Foods has decided to exit certain low-margin and non-strategic Aunt Jemima frozen breakfast products sold to retail and foodservice customers, following its voluntary recall last week.

“The decision to exit these products now was the appropriate action for Pinnacle,” says CEO Mark Clouse.

“It is consistent with our plans to enhance the on-going margin of the Company and focus our efforts and investments on more profitable growth opportunities longer term.”

“While the timing of this exit was accelerated by the voluntary recall we initiated last week, these items are low-margin, non-strategic stock keeping units [SKUs] that we expected to exit at some point in the foreseeable future.”

The specific Aunt Jemima frozen retail products being exited reflect 16 SKUs across frozen waffles, frozen French toast slices and frozen pancakes.

In addition, the company is exiting select frozen breakfast items sold to foodservice customers.

Frozen Aunt Jemima retail products that the company will continue to market represent higher-margin and more differentiated items, including mini pancakes, French toast sticks, breakfast entrees and Griddle Poppers.

The company makes, distributes and markets Aunt Jemima frozen breakfast products under a trademark license agreement with The Quaker Oats Company.