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Americas: Huhtamaki unveils ‘smart’ cup

Huhtamaki Foodservice Europe-Asia-Oceania introduces Adtone, a single-use paper cup with digitalized connection.

The cup comes with a heat activated thermocromic label and a quick response (QR) code with programed link to customer’s website.

The new digitalized connection enables promotional campaigns for smart devices.

Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it.

The unique and dynamic QR codes are controlled with special digital data management software turning the coffee cup into smart packaging.

Thermosensitive printing keeps the code hidden until usage, safeguarding the promotional content for the customer until purchase of the beverage.

When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label, revealing the unique QR code.

By scanning the code with a mobile device, customer can access promotional website and the associated digital content.

The smart code management software ensures that each promotion code can only be used once and dynamically changes the digital content after use.

Huhtamaki Adtone enables cafes and restaurants to run variety of campaigns from loyalty rewards to prize winning and joint promotions.