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Asia Pacific: 3rd edition of Anufood China concludes


Anufood China 2016 – powered by Anuga has concluded on November 18 in Beijing. 

The event, in its third edition and organized by Koelnmesse, spanned over 35,000 sqm, comprising a 27,000-sqm product showcase and a 10,000-sqm meeting and supporting activities area.

The 5th China International Catering & Food Expo, organized by Anufood China partner China Cuisine Association (CCA) was also held alongside the event.

Some 683 companies from 36 countries and regions showcased fine and imported food, dairy products, baked goods, meat products, seafood, frozen food, sweets and snack foods, coffee and tea, olive and edible oils, alcoholic and non-alcoholic beverages, fruit and vegetables, organic food and F&B services, together with two new product categories – vending machines and baby food.

The three-day event drew 26,626 trade visitors.

“This is our first time to attend the international food fair Anufood China in Beijing,” said Chodnarin Laothong (Jacky), MD of rice and sugar trading company Brusiam Food Alliance.

“However I’m really happy for the result which is more than my expectation actually.”

“I got about four to five high potential customers and got the contract signed for 10 containers order on the 2nd day. Moreover I may have a good chance after did the business matching as well.”

Partnering on e-commerce

Partnering with one of Alibaba’s e-commerce platforms, 1688, also saw imported food being promoted on the platform allowing channel distributors to gain first-hand knowledge of the exhibits, and interact with suppliers over a series of business-matching sessions months ahead of the event.

E-commerce platform representatives from JD, Womai and Benlai also conducted interactive sessions for overseas food enterprises to unravel the mystery of China’s success in the rapid development of e-commerce channel and offered advice on how to harness its power.

The next edition of the show will take place from August 30 to September 1, 2017.