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Americas: A bottle showcases work of budding artists


PepsiCo releases LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration.

Available across the US from February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste.

That clean, pure taste is enrobed in a bottle that serves as a canvas for art and design and features rotating label motifs created by emerging artists.

The label will serve as a platform for emerging and developing artists to be seen and discovered on a broad scale, and their work will serve as a spark of creativity and dose of inspiration and creative uplift.

Released in a series of three, and changing several times a year, LIFEWTR designs will provide exposure for artists and creatives of graphic design, fashion, fine arts and photography.