Lovemade has chosen RPC Superfos’s injection molded SuperLock polypropylene pots for its new range of readymade organic baby foods in Sweden.
The eight varieties in the range are locally produced by the brand owner Silvia Wulff and two Danish celebrity chefs.
Wulff opted for the SuperLock packaging solution, holding 215 ml of product with a 95 mm diameter lid, which she considers to be part of the success.
From her own experience with two children, she knows how irritating it can be to feed a baby if the food container is too narrow.
“In terms of giving parents an ease-of-use experience the diameter is important,” she explains.
“The SuperLock pot is the right size, making it easy to stir, get a spoon in and the baby food out.”
“Add to this the click-on screw-off lid makes it hassle-free to open and reclose the pot.”
The barrier labels of the SuperLock pot provide a long shelf life, enabling the products to be placed in retail stores under ambient temperatures alongside competing products sold in glass.
While the market for baby food is generally dominated by glass packaging, Wulff believes her pack solution has all the properties she requires.
“Plastic has low weight which means reduced transportation costs and reduced environmental impact,” she says.
“I also appreciate the fact that SuperLock is suitable for autoclaving, so we can ensure suitable shelf life and at the same time deliver pure and natural products, avoiding the need for additives or preservatives.”
“In addition, the pot can be re-used at home multiple times, which adds value to our product.”
Wulff cooperates with branded consumer goods in the Nordics, Orkla Foods Sweden.