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Europe: RPC packaging rings in sales for frozen yogurt brand

Luxlait, producer of frozen yogurt, has reported sales that surpassed expectations after using the EasySnacking pack from RPC Superfos.

The container includes a stylish spoon in the lid that makes eating on-the-go an indulgent experience.

“We chose the EasySnacking pot because we were intrigued by the general look and feel of it,” says Jérôme Lejeune, Luxlait’s purchase manager.

“It conveys something modern and young, and even has a dash of ergonomic design because it is so soft and smooth.”

“Further, we appreciate the integral, organically-formed spoon, which is quite solid and therefore perfect for scooping frozen yogurt.”

EasySnacking recently received the Product Innovation Award 2016 from The Foodservice Packaging Association, and was a finalist in the category Best convenience/on-the-go packaging at the World Food Innovations Awards.

It also holds a Scanstar Award from the Nordic packaging competition of the same name.

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