Ardagh Group has partnered with Dutch watermark solutions company Filigrade to offer a smart interactive print technology that embeds an invisible unique watermark code in print ready artwork, onto either a specific area or the entire print design of the product’s packaging.
When recognized, the code interacts with a customer’s smartphone or tablet.
One scan can for example provide the consumer with product information, promotions and special offers, thereby linking them to marketing campaigns, events and occasions.
“[This feature] brings the digital age to packaging, adding new features to the direct attention of the consumer, and making life much harder for counterfeiters,” says Martin de Olde, marketing manager at Ardagh’s metal division.
