A bespoke dessert packing solution developed by RPC Superfos for Finnish dairy producer Valio Ltd has been awarded a WorldStar 2016, organized by the World Packaging Organisation (WPO).
The pack, for Valio’s lactose free dessert Valio Eila cream pudding with fruit sauce, features a release mechanism to serve the pudding and sauce on a plate within seconds.
The consumer only needs to take off the sealed foil, turn the pot upside down and squeeze the bottom a few times.
This makes the pot break in three places, and as the air enters, the pudding and the fruit sauce come out gently.
The result is a decorative instant dessert on a plate and an enhanced consumer experience.
To win a WorldStar award, a pack must have won a national or multi-national competition, recognized by WPO.
In autumn 2015, RPC Superfos’ bespoke dessert pack was honored with a Scanstar in the Nordic packaging competition.
