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Americas: Sonoco releases clear can for shelf appeal

Sonoco introduces its clear, retortable plastic TruVue Can as an innovative alternative to the traditional metal can that has been a mainstay packaging option for more than 200 years.

“With more than 47,000 products competing for attention in the average supermarket, standing out from the crowd is increasingly important,” said president and CEO Jack Sanders.

“This is especially true for processed and shelf-stable foods like soups, sauces, fruits and vegetables and even wet pet foods – products traditionally sold in a metal can in the center of the store, an area which is losing share to fresh products found on the perimeter.”

“This new solution creates multiple placement opportunities around the store, including high-traffic areas like the perimeter.”

The TruVue can, made with Sonoco’s patented FUSION Freshlock Technology, is made of a highly engineered, multilayer plastic substrate that allows consumers to see the product inside.

It incorporates the easy-open metal lid and metal bottom, which can withstand the rigors of continuous retort systems without overpressure, performing in high-temperature and high-pressure environments.

It can provide a more uniform heating experience, a quicker retort cycle and greater strength performance throughout the supply chain, compared to competitive formats.

The package is non- Bisphenol A of BPA-NIA for food contact.