Home Americas Americas: Menasha wins 18 awards for retail sector

Americas: Menasha wins 18 awards for retail sector

Menasha won 18 Design of the Times (DOT) Awards, including a platinum award, at the 2015 Shopper Marketing Conference & Expo in Minneapolis, US.

The DOT Awards celebrate the most inspiring and creative in-store activation tactics and campaigns.

Menasha’s gold-winning Excedrin Power Wing was bestowed a platinum award after receiving the highest score in its category.

It also received four gold, eight silver and five bronze awards in five of eight retail channels, including Consumer Electronics, Drug, Mass Merchandisers, Specialty and Supermarket/Grocery.

A total of 120 entries competed in the final judging this year.

Consumer product marketers and retail executives judge the entries using the ‘4Cs of Effective In-Store Activation’ criteria — how well each entry Commands attention, Connects with shoppers, Conveys information and Closes the sale.

DOT recognition is awarded at four levels: bronze, silver, gold and platinum.

One of the platinum winners is then chosen as the year’s recipient of the Best of the Times award.

All DOT Award winners were announced on October 14, 2015 at the Design of the Times Awards Reception & Ceremony during the 2015 Shopper Marketing Conference & Expo, which is produced by the Path to Purchase Institute.