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Europe: Whitepaper tells all on clear labels, packaging

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UPM Raflatac has released a whitepaper on how clear labels and packaging are enabling US food manufacturers present goods and motivate purchases at the ‘zero moment of truth’ in supermarket aisles.

The whitepaper analyzes how clear packaging and labels drive food product sales, while providing complete transparency about food quality, freshness and other vital product information.

In addition, polyethylene terephthalate (PET) clamshells and ultra-thin PET film labels are emerging as a winning solution for fresh food labeling.

In the whitepaper, Dr. R. Andrew Hurley, assistant professor of Packaging Science at Clemson University and research associate at the Sonoco Institute of Packaging Design and Graphics shares on using biometric research to assess consumers’ reactions to diverse packaging forms.