Home Americas Americas: Celestial Seasonings unveils new look to tea boxes

Americas: Celestial Seasonings unveils new look to tea boxes


Celestial Seasonings unveils its fresh new brand look and feel–including refreshed tea packaging that highlights the brand’s heritage and a new, contemporary logo.

“We kept the elements that our consumers loved from our previous boxes and built upon them to appeal to an even wider audience,” said Tom Arcuri, VP of sales and marketing.

The refreshed packaging blends many of the heritage elements for which the brand is known–including commissioned tea box art featuring iconic characters like Sleepytime Bear–with a contemporary design.

Consumers will find the same high-quality teas inside–the brand has not changed any of its recipes and continues to source its ingredients and blend its teas according to its strict “Blended With Care: From Seed to Sip” standard for purity and quality.

The brand’s cartons remain biodegradable and recyclable, and its signature tea bag omits strings, staples and individual wrappers–saving 3.5 million pounds of material from landfills every year.