The Coca-Cola Company and Monster Beverage Corporation have closed a transaction whereby the former now owns about 16.7% stake in Monster.
The Coca-Cola Company transferred ownership of its worldwide energy business, including NOS, Full Throttle, Burn, Mother, BU, Gladiator, Samurai, Nalu, BPM, Play and Power Play, Ultra and Relentless, to Monster.
Meanwhile, Monster transferred its non-energy business, including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products, to The Coca-Cola Company.
Since the transaction was announced, the two companies and its bottlers have amended their distribution arrangements in the US and Canada by expanding into additional territories and entering into long-term agreements.
The Coca-Cola Company also has become Monster’s preferred global distribution partner with new international distribution commitments already in place with bottlers in Germany and Norway.
In connection with the closing, The Coca-Cola Company made a net cash payment of about US$2.15 billion to Monster.