Home Americas Americas: Kraft Macaroni & Cheese to phase out artificial colors by 2016

Americas: Kraft Macaroni & Cheese to phase out artificial colors by 2016

Kraft Macaroni & Cheese says from January 2016, Original Kraft Macaroni & Cheese in the US will no longer be made with artificial preservatives or synthetic colors, while still delivering the same great taste that people know and love from the iconic blue box.

Kraft Dinner (KD) in Canada will remove synthetic colors by the end of next year in Kraft Dinner Original.

Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers’ changing lifestyles and needs.

“We’ve met with families in their homes and watched them prepare Kraft Mac & Cheese in their kitchens,” said Triona Schmelter, VP of marketing, meals.

“They told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients.”

“They also told us they won’t compromise on the taste of their Mac & Cheese – and neither will we. That’s why we’ve been working tirelessly to find the right recipe that our fans will love,” she says.

In 2014 in the US, Kraft Mac & Cheese Boxed Shapes launched with six gm of whole grains per serving, reduced saturated fat by 25%, lowered sodium by 100 mg per serving and no synthetic colors.

In Canada, Kraft Dinner Boxed Shapes launched with no synthetic colors while Kraft Dinner Original has reduced sodium by 19% since 2012.

In 2015, Kraft Mac & Cheese Boxed Shapes in the US moved to no artificial preservatives.

All Boxed Shapes have no artificial flavors, preservatives or synthetic colors.

Original Kraft Mac & Cheese remains a good source of calcium with 10% of the recommended daily value and nine gm of protein per serving.