Chromatic Technologies Inc. (CTI) has introduced Sunlight Inks for decoration applications in the can manufacturing industry worldwide.
In August 2014, the company launched the inks for use in the label industry, which offer the first photochromic inks that provide:
– fast kinetics that turn on rapidly when sunlight hits it,
– repeatability that enables the ink to turn ‘on and off,’
– a broad color spectrum offering, as well as
– durability in the sun.
“Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform their product from clear to colorful reminders of their product choice, activity or social media involvement regarding the product they are using or consuming.”
Sunlight Inks can be applied to the can or its secondary packaging.
“These new inks scored high in consumer purchase intent (‘definitely will buy’) across multiple product categories,” said Edson.