Fresh proteins technology company BluWrap has secured US$12.6 million in equity financing, led by Wheatsheaf Investments Ltd., part of the Grosvenor Estate, to accelerate adoption of its technology, secure new global sources of protein supply, expand into new global geographic markets, further develop its capabilities in other species of seafood and pork, and develop the next generation of its technology.
“We’re extremely excited that Wheatsheaf Investments has seen the potential in BluWrap’s technology to challenge the status quo in the fresh protein logistics supply chain and reduce the harmful impact on our environment to feed more of the world’s population,” said Mark Barnekow, CEO of BluWrap.
“This investment into BluWrap, will provide the company with the financial resources it needs to become a world-class alternative for shipping fresh proteins around the globe using the most environmentally sustainable methods,” says Anthony James, CEO at Wheatsheaf Investments.
Compared to air freight, BluWrap’s technology allows for the reduction of carbon dioxide emissions by more than 99% without using ice or environmentally harmful polystyrene packaging.
The technology maintains an all-natural, controlled atmosphere environment so fish and other perishable proteins arrive by sea freight in the destination market with the same fresh quality as the day they were shipped.
