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Americas: Doritos launches three mystery flavors to challenge taste buds

Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, has revealed the three mystery flavors of Doritos Jacked tortilla chips that hit store shelves in the spring: Spicy Street Taco, Chocolate Chipotle Bacon and Caribbean Citrus Jerk.

The company says Spicy Street Taco proved to be the fan favorite — collecting the most votes on www.BoldFlavorExperiment.com — and will be brought back to store shelves as an official Doritos Jacked flavor in the fall.

The flavor offers a bold combination of sriracha sauce and savory taco spices cooled with a kick of sour cream.

Since April 29, 2014, the Doritos brand has challenged fans to taste, debate and ultimately vote for their favorite mystery flavors for the chance the collect bold rewards.

This included daily giveaways of one-ounce gold coins valued at more than $1,200 each (based on the current value of gold), as a way to celebrate the origin of the Doritos name, which translates to “little bits of gold” in Spanish.

Additionally, the Doritos brand released clues to the mystery flavor profiles, giving fans even more chances to win other cash prizes.

Official details and rules are available at online. www.BoldFlavorExperiment.com

Introduced in 2012, Doritos Jacked 40% bigger in size and thickness, the chip delivers a one-two punch of intense flavors followed by a twist of spice or tanginess that packs the ultimate crunch.

The Bold Flavor Experiment builds on the Doritos “For the Bold” global marketing campaign that celebrates the brand’s legacy of empowering its fans to seize the moment and live boldly.