Home Beverages Europe: CCGB launches stevia-sweetened Coca-Cola Life in the UK

Europe: CCGB launches stevia-sweetened Coca-Cola Life in the UK

Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across the UK in September 2014.

First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe.

The product is the company’s first new item to be launched in the country since the arrival of Coca‑Cola Zero in 2006.

Beverage sweetened with stevia

The company says this lower-calorie cola contains a third less sugar and a third fewer calories than regular cola, and is sweetened from natural sources.

Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, a 330ml can of Coca‑Cola Life contains 89 calories and features green branding.

Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America.

Currently, CCGB uses stevia leaf extract as a sweetener in Sprite and Glacéau vitaminwater.

Providing consumers with healthier options

In its commitment to provide consumers with more reduced-, low- and no-calorie, CCGB has in the past 12 months reduced the calorie content of Sprite by lowering the sugar and introducing stevia leaf extract; launched the smaller 250ml can across the Coca‑Cola portfolio.

Most recent, the company announced a £20 million commitment to get one million people more active by 2020.

CCGB is a public signatory to the Government’s Responsibility Deal and has committed to reduce the average calories per litre in its range of sparkling drinks by 5% by the end of 2014.

More than 40% of the cola sold by CCGB in the UK is already no-calorie.

Locally produced

Like 97% of Coca‑Cola products sold in the UK, Coca‑Cola Life will be made in Great Britain at Coca‑Cola factories in East Kilbride, Edmonton, Wakefield and Sidcup.

Coca‑Cola Life will be available in a 330ml can, 500ml PET bottle, 1.75L PET bottle, 6 x 330ml can multipack, and 8 x 330ml can multipack. Coca‑

Cola Life’s 500ml bottle will contain PlantBottle plastic made using up to 22.5% plant materials combined with up to 25% recycled plastic.

All packs will be fully recyclable and both the 330ml can and 1.75L PET bottle will contain recycled materials.