Ganeden Biotech has received a US patent that covers the use of all Bacillus coagulans, including GanedenBC30, in all coffee, tea and cereal.
The company says the probiotic industry is growing rapidly, with no indication that it will be slowing down anytime soon.
By 2015 the market is expected to reach $31.1 billion globally, with about 90% of that from the sale of functional foods and beverages.
In addition, consumer awareness continues to increase with over 80% of consumers associating probiotics with a health benefit.
Ganeden Biotech says it aims to make probiotics available in every-day food so that consumers do not have to take another pill – and coffee, tea and cereal are a big part of that.
Spore forming probiotic organisms can withstand manufacturing environment
It says spore forming probiotic organisms such as GanedenBC30 are the only probiotics that have the ability to withstand harsh manufacturing processes, especially those required to make hot tea, coffee and cereal.
These organisms have a naturally occurring layer of organic material (spore), which protects the genetic core of the bacteria throughout the manufacturing process and the transit in to the gut.
Non-spore forming probiotics, such as Lactobacillus and Bifidobacterium, are unable to form this protective layer, making them much more vulnerable to manufacturing conditions.
“This patent goes a long way toward supporting our partners in their quest to launch new brands and revolutionize existing ones,” said Andy Lefkowitz, CEO.