Following a successful launch in North America, Clear Lam Packaging debuts the PrimaPak Packaging System in Europe at the Ilapak booth at interpack 2014 from May 8 to 14, 2014 in Düsseldorf, Germany.
Clear Lam first developed the proprietary PrimaPak vertical form-fill-seal (VFFS) technology using an Ilapak machine platform.
The Clear Lam patented technology produces a cubed package with a reclosable feature from proprietary rollstock without using preforms or fitments.
In the first commercial applications in North America, the packaging was produced on Ilapak’s Vegatronic 2000 platform after being modified with Clear Lam’s PrimaPak equipment interface.
The flexible, stackable and reclosable packaging solution is designed as a replacement for rigid cans, bottles, jars, trays and certain flexible packaging.
The company says the packaging is lightweight, stackable and merchandises on six sides.
PrimaPak technology improves cube by at least 30%.
It uses up to 70% less plastic compared to polyethylene terephthlate (PET) jars and maximizes manufacturing efficiencies.
The enhanced cube reduces the need for truck shipments, which lowers fuel consumption and greenhouse gas emissions.
To create a flexible package capable of being stacked and to better protect products inside, Clear Lam developed a new method of enhancing the package rigidity.
The end result is a pop-up box shape that merchandises much better than stand-up pouches for greater brand visibility and consumer appeal.
The finished package retains its shape, performs well during transport, and stacks well on retail shelves and in consumer pantries.
The company says the solution is suitable for packaging cereals, salty snacks, candy, meat, cheese, coffee, infant formula, as well as non-food items such as detergent pods, pet foods and wet naps.