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Europe: Benson Group, Butterkist announce design competition winner

Packaging industry innovator Benson Group has announced the results of its latest Design Competition for students, which was staged in conjunction with the UK’s popcorn brand Butterkist.

The winning design was submitted by Kyle Dawney, a product design engineering student from Brunel University.

He has won one week of work experience in the Benson Group Design Studio, a cash prize of £250 ($407.15).

He has also won a visit to Butterkist’s Pontefract head office, which will include a tour of the popcorn factory.

Highly commended awards were also presented to Laura Whiteread from Bishop Burton College, Beverley, and Alex Heatley from the University of South Wales, who both win a day with the design team at Benson Bardon.

Benson Group and Butterkist challenged students with a brief to design a new, constructively striking sharing carton for the popcorn supplier’s microwave range.

The students were required to create a new pack format to bring both excitement and intrigue to a family movie night in.

The carton needed to increase shelf presence for the product and improve customer engagement, while still being instantly recognizable as part of the Butterkist family of products.

The entries were judged by Benson Group’s Nikki Clark; Helena Blincow, brand manager, and Dean Parkin, packaging development team leader at Butterkist.