A2 Corporation (A2C) and its China distributor partner China State Farm Holding Shanghai Company (CSF) launched the a2 Platinum infant formula in Beijing’s Great Hall of the People in Tiananmen Square on October 30, 2013.
“The launch was the start of another exciting new chapter for A2C and a2 brand products. A2C owns and commercializes a portfolio of intellectual property and today’s product launch in China is a crucial step to provide Chinese mothers access to our products,” says A2C MD Geoffrey Babidge.
At the launch, there was a scientific panel discussion with medical professionals specializing in infant and child care.
The panel highlighted the benefits of dairy based products containing only the A2 version of the beta casein protein can provide to all people, in particular infants.
“a2 Platinum infant formula is available throughout Australia and New Zealand as part of a coordinated launch. It contains only the A2 form of the beta casein protein, which is structurally more comparable to that which mothers naturally produce,” says Babidge.
A2C plans to open high end baby maternity outlets in Beijing, Shanghai, Guangzhou, Chongqing and East China before progressively expanding to cities such as Hong Kong and Macau.