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Europe: Tetra Pak launches frozen dairy packaging

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Tetra Fino Aseptic 100 Ultra MiM offers itself as a new package for producers to create liquid dairy and juice drinks using existing production processes, and market them as ice cream and frozen products.

The new package by Tetra Pak allows dairy and juice drinks to be produced and distributed in small carton pouches at room temperature, and subsequently turned into frozen products in shops or in a consumer’s home.

This means producers can tap into the global ice cream market without the need for additional investment in production equipment and chilled distribution system.

China’s food company Want Want is the first company to trial this product.

“We announced these new products to our distributors in early September,” says Wang Jin Ping, GM of ice product business unit, Want Want Group.

“The response has been extremely positive because these products meet the needs of both parents and children.”

“Parents can be reassured of the nutritional values of the product because it is their trusted Want Want flavored milk without any preservatives, while children will be happy to enjoy these frozen treats because they are fun and tasty.”

The Tetra Fino Aseptic 100 Ultra MiM package can be produced on the A1 Tetra Pak filling machine platform.

With a pre-applied opening using micro injection molding technology, the package can be opened by pulling the tab for consumption.

The new package will be available from 2018 in the Greater Middle East, Europe and Asia.