Arla Foods UK highlights free range credentials of Arla Organic Farm Milk brand to consumers by renaming its organic milk to Arla Organic Free Range Milk by redesigning its organic milk labels to feature a free range claim.
The new packaging is being supported by TV advertising.
Arla’s above the line campaign in 2017 shows the relationship between a dairy farmer and Mother Nature and for the first time communicates the free range nature of organic cows.
Research has shown that many UK consumers don’t yet realise all the benefits that organic milk can offer, particularly the fact that it comes from free range cows.
Cows that produce Arla Organic Free Range Milk are outdoors for on average 200 days per year.
Arla Organic Free Range Milk 2 L semi-skimmed and whole milk formats are available in Tesco, Asda, Morrisons and Sainsbury’s stores across the UK.