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Asia Pacific: PureCircle launches stevia antioxidant product

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PureCircle has developed the first commercially viable stevia antioxidant product for food and beverage companies.

While researchers have known that antioxidants are present in stevia plants, PureCircle could extract and purify plant-based antioxidant ingredients at a global scale.

The company’s antioxidant product has a clean taste profile with a hint of sweetness.

It is currently sampling the new product with customers with full rollout expected after anticipated US regulatory approval in 2018.

Experts believe antioxidants help inhibit and slow down the damage caused by free radicals in the body.

Consumers’ desire for these health benefits has driven an increase in product launches with antioxidant claims by more than 18% over the past five years, says Mintel GNPD.