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Asia Pacific: Symrise opens Singapore center with German capabilities

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Symrise opens the SPark, its Asia-Pacific Innovation and Technology Centre in Singapore.

This marks the completion of phase one in the company’s S$50 million (US$36.14 million) innovation-centric expansion of its regional headquarters in the country.

The new center will focus on connecting megatrends, consumer needs, customer requirements, sustainability, innovation and cost efficiency.

Facilities include laboratories designed for a wide range of uses from flavor creation and application, to food science and research will help industry players discover Asia-centric sensory and consumer insights.

One such facility has been customized for focus group testing by utilizing one-way mirrors and audio and visual recording equipment to discover Asia-centric sensory and consumer insights.

In addition to commercial kitchens for food preparation and presentation, the center has a demonstration kitchen with video observation, recording and presentation facilities.

Customers, chefs, and consumers can participate in interactive cooking demonstrations or experiment with different applications of raw ingredients.

Local and regional companies can use the center’s research and technology capabilities to discover new flavors compounds, and co-create natural and sustainable products that meet the preferences and cultural requirements of Asian consumers.

The intention is to evolve industry expertise within Symrise Asia Pacific to enable the creation of new food technologies for Singapore and regional customers.

With the launch of the new center, Symrise Asia Pacific will now be able to offer the same advanced capabilities as its global headquarters in Germany, helping to accelerate the development of innovative products for Singapore food manufacturers looking to expand across the region.