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Americas: Ardagh designs matt beer cans for foodservice

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Urban Chestnut Brewing Co. (UCBC) has partnered with Ardagh Group to develop and release an on-premise only package for the US city of St. Louis, available at local bars and restaurants.

By packaging Urban Underdog, an American Lager, in Ardagh 16 oz. beverage cans with a matte finish, Urban Chestnut has activated an innovative new look for the American staple in canned beer.

“Urban Underdog, as an American lager, has a wider ‘built-in’ appeal than our core offerings,” says David Wolfe, president and co-founder, UCBC.

“And by packaging this beer style in these uniquely finished Ardagh cans, we’re utilizing the can’s surface to feature our brand with a simple design and shiny-yet-matted finish that provides the great product inside the can with an eye-appealing, stand-alone delivery vehicle – the beverage can.”