The Madison Square Garden Company and The Hain Celestial Group have renewed and expanded a multi-year marketing partnership.
This is highlighted by a new concession stand at Madison Square Garden featuring Hain Celestial’s better-for-you organic, natural and gluten-free products.
These products will join a lineup of culinary offerings at the World’s Most Famous Arena.
Sensible Portions snacks, Terra Chips, Garden of Eatin’ snacks and FreeBird chicken are expected to be featured at the concession stand, among other Hain Celestial gluten-free products.
The two brands are Official Partners of the New York Knicks.
The two companies have partnered with Madison Square Garden for more than 10 years and has supported community initiatives with the New York Knicks to encourage healthier eating, both in and out of The Garden.
Hain Celestial joins Madison Square Garden’s lineup of food options and will be open during all entertainment events and shows at The Garden.