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Europe: Coveris releases box for premium packaging

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Coveris has developed Grab Box, a board and film hybrid, targeting premiumised and top tier product ranges.

Made from sustainably sourced lined board to produce a more rigid structure, Grab Box delivers improved food protection with a luxurious shelf presence.

It is lined using high clarity, low gauge polypropylene film incorporating superior quality anti-fog properties and features three windows for enhanced product visibility.

The Grab Box format provides an extensive printable area on kraft or plain board and can be printed on one or both sides with nine colors, allowing additional communication or branding to appear on the inside of the box.

It sports an authentic, artisan look that is associated with freshness and quality.

There is an opportunity to produce a tactile finish for further premiumisation.

Grab Box is supplied as a flat, pop-up box which is quick to erect and simple to hand-fill before being heat sealed, resulting in faster processing speeds.

The heat sealed top flange provides greater pack integrity, and is perforated to enable easy-opening for consumers.

The Grab Box concept was launched by major retailer Tesco during December 2016 on its ‘Finest’ range of festive sandwiches.

Coveris will be showcasing Grab Box in the UK at Pro2Pac from March 20 to 22.