Home Countries Europe: ThinFilm, Beneli partner on NFC packaging

Europe: ThinFilm, Beneli partner on NFC packaging

SHARE

Thin Film Electronics ASA partners with Sweden-based Beneli AB to strengthen the former’s converter program by providing strategic coverage in Scandinavia and the broader European region.

In addition, the relationship extends Beneli’s wireless product offering beyond radio frequency identification asset tracking to now include near field communication (NFC) solutions for consumer engagement and authentication applications.

The two companies will collaborate to deliver Thinfilm’s NFC solutions – featuring both SpeedTap and OpenSense tags supported by a cloud-based software platform – to Beneli clients and consumer brands.

Beneli maintains a strong presence in the spirits, medical, cosmetics, and tobacco verticals, and also serves the food, pharmaceuticals, and logistics industries.

Initial market trials are expected to begin in the second quarter of 2017.

Each tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device.

Once tapped, tags wirelessly communicate with the cloud, creating an one-to-one mobile marketing platform from which brands can connect directly with consumers.

As a result, marketers are able to instantly deliver authentication messages, promotional offers, product news, and other relevant content.

OpenSense technology also offers additional protection against package tampering and refill fraud.