FrieslandCampina receives PublicAffairsAsia’s Gold Standard Award for Corporate Citizenship (Regional Programme) for 2016 for the second year.
The award, which was presented at the annual Gold Standard Awards ceremony in Hong Kong in December 2016, honors excellence in the development of a corporate social responsibility or CSR, good governance or sustainability project that strengthens corporate reputation, and demonstrates an ongoing commitment to sustainable business practices.
The year 2016 marks the third time that FrieslandCampina has received a Gold Standard Award, having also won in the Best Stakeholder Engagement category in 2014.
The company’s Drink.Move.BeStrong (DMBS) movement, which was recognized by this year’s award, is a multi-pronged initiative that seeks to raise the nutritional status of families through the combined benefits of good nutrition and exercise.
Through strong multi-stakeholder partnerships across all on-the-ground initiatives under the DMBS umbrella, FrieslandCampina has impacted over 71 million individuals across Southeast Asia since its launch.
Presented by PublicAffairsAsia, the Gold Standard Award received 290 nominations from corporations, communication consultancies, government agencies and diplomatic missions, as well as non-governmental organizations.