Firmenich launches its Chinese website to provide corporate and product information to users in China.
“We have great ambitions for China which is a strategic, high-growth market for Firmenich,” says CEO Gilbert Ghostine.
“Our new website showcases how our innovative solutions aim to delight over a billion Chinese consumers with the fragrance and flavor experiences they love.”
The website highlights Firmenich’s progress and recent news in industry-leading innovation and creativity, research, and its commitment to social responsibility.
Firmenich has been investing consistently over the last 20 years to expand its footprint and capabilities in China.
The Group runs three manufacturing plants covering its three business units.
The perfumery and flavor sites are based in Shanghai; while the Group inaugurated an ingredient plant in Kunming in the Yunnan province in 2014.
Furthermore, construction of a new flavor plant will begin in 2017 to meet the growing demand for innovative, consumer-focused flavor solutions.