Singapore’s chain of salad bars, SaladStop!, has raised S$5 million (US$3.67 million) from private equity firms Hera Capital and DSG Consumer Partners for a minority stake in the company.
Working on a quick service concept, the company offers salads, wraps, grain bowls and more.
SaladStop! currently operates 15 outlets in Singapore and eight in the Philippines, with Japan, Indonesia and Hong Kong slated to open by the end of the year.
Behind SaladStop!’s concept is the movement Eat Wide Awake, stressing a conscious awareness of food consumption and building on a founding commitment to sourcing responsibly by working with partners with a similar ethos.
As part of its core beliefs, SaladStop! believes it is a basic right to truly eat well and know more about the way food is grown and served.
The company promotes a health movement in the region and supports local farmers committed to positive change.
The company’s first round of funding will be heavily focused on growing its footprint in Singapore, investing into new ventures and continuing to develop its technological platforms.
SaladStop! is a family business, founded by Daniel and Adrien Desbaillets in 2009 and co-headed by daughter Katherine and son in-law Frantz Braha.