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Asia Pacific: Nova Scotia’s seafood brand enters China

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The Canadian province of Nova Scotia has launched a new international seafood brand to market their premium seafood in global markets, particularly China.

China is a priority market for Nova Scotia, as seafood exports have grown from US$14 million in 2009 to US$208 million in 2015.

“Nova Scotia seafood is highly sought-after for its wild, premium quality products, exceptional food safety standards, and unmatched taste,” said Nova Scotia fisheries and aquaculture minister, Keith Colwell.

“Our seafood is handled with the utmost care every step of the way – from the boats to the dock and our processing plants, we ensure it tastes as fresh as the day it was caught.”

Nova Scotia is home to a diverse range of superior quality seafood and value added products.

The brand is designed to raise the value and awareness of Nova Scotia seafood through retail, foodservice, and online promotions; marketing collateral; in–bound missions for members of the overseas trade and press; trade shows; out–bound trade missions and advertising.