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Europe: Coveris ink technology energizes smoothie bottle design

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UK and European smoothie brand Innocent has used Coveris’ transparent labels to achieve the new design’s signature color stamp with greater product visibility.

In a shift away from its classic white branding, Innocent has just launched their new-look smoothie packs with the focus turning directly towards what’s inside of these bottles full of goodness.

Using specialist high opacity inks and printing technology, the labels achieve a range of vivid colors cleverly offset against the color of the drink by the ultra-clear transparent label.

Replacing its 750 ml cartons with a recyclable PET bottle and label, and swapping its signature 250 ml white bottle labels for a new transparent look represents a major evolution in the brand’s history.

The seven classic smoothie lines include mangoes and passion fruit, strawberries and bananas and the greens.