Ganeden rolls out Probiotic Innovation Jumpstart, an entrepreneurial program designed to help companies launch new probiotic products.
The program invites scientists, entrepreneurs and inventors with a brand-new probiotic food or beverage product concept to submit their idea to Ganeden.
While entries will be accepted for all product categories, the company encourages submissions for novel products that will resonate with consumers and fill a specific need in the marketplace.
The grand-prize winner will receive US$25,000 in support to utilize GanedenBC30 probiotics in the product, as well as the guidance, assistance and expertise needed to help develop and launch their innovation into the food and beverage industry.
All initial concepts must be submitted on the Probiotic Innovation Jumpstart website by May 6, 2016.
Three finalists will then be chosen to present their ideas in-person to a panel of judges during the Institute of Food Technologists show in Chicago on July 16, 2016.
The presentations, to be done by two representatives from each company, will be judged by a panel of experts from both manufacturing and retail backgrounds.
The panel includes Mark Retzloff, a pioneer in the organic and natural foods industry, and Caroline Beckman, co-founder and CEO at Nomva.