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World: More are scrutinizing artificial colors, finds survey

Women and men from all around the world are becoming increasingly sensitive towards products they consider unnatural.

Additives such as artificial colors and flavors have become a red rag for 67% of consumers worldwide.

Price and brand loyalty, in comparison, are relevant to 34% and 41% respectively, according to a global consumer survey by GNT Group and market research institute TNS.

In Spain, France or Germany, the rate of females who consider healthy and natural food important is 16-22% higher than among males.

In the UK, Indonesia and China, on the contrary, it is the men who top women in their concern for a well-balanced diet.

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