The Indian Dairy Association and DuPont Nutrition & Health have launched the Season 5 of The Great Indian Ice Cream Contest.
The contest aims to challenge the creativity of the contestants as they pit themselves against each other with their best scoop ideas on February 11, 2016 in Gurgaon, Delhi.
Results will be announced on the same day.
The first contest was held in 2008 and returned with three seasons in 2009, 2010 and 2013.
The competition has grown from 21 participants in 2008 to 74 in 2013.
This year, the contest has received more than 90 participants.
In line with the DuPont Nutrition & Health new brand positioning campaign, ‘It’s What’s Inside’, the primary objective for this contest is to collaborate with local dairy industry and help turn challenges into business opportunities.
The contest is open to all manufacturers of ice creams and frozen desserts in India.
Entries will compete in either the Ice Cream or Frozen Dessert group in the following categories – Standard Vanilla, Best Chocolate, Kool Kids and Most Innovative.
Judges for the event will include luminaries from the Indian ice cream industry as well as a panel of approximately 15 children of DuPont Nutrition & Health employees in India; where they will evaluate entries in the Kool Kids Category.