The Quaker Oats Company has rolled out the Bring Your Best Bowl contest from New York, US, which is a nationwide search for the next Quaker oatmeal flavor.
The contest highlights the ways to enjoy oatmeal by inviting fans across the country to submit their oatmeal creation – using two to five ingredients – along with their inspiration for the chance to win US$250,000, and debut the winning oatmeal combination debut on shelves nationwide.
Submissions are done online from now till March 12, 2016.
Three finalist flavors will then be developed by Quaker and revealed on or around National Oatmeal Day – October 29, 2016 – with the selected flavors available in stores across the country for people to taste.
Consumers in the country will then vote online before the winning flavor is revealed in February, 2017.
The grand prize winner will take home $250,000, along with the chance to have his/her oatmeal combination debut on shelves nationwide.