Home Bottling, Canning & Cartoning Europe: Beatson Clark designs new look for STORY’s beverage

Europe: Beatson Clark designs new look for STORY’s beverage

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STORY’s range of sparkling fruit pressés dons a new look five years after its launch with glass packaging manufacturer Beatson Clark.

Beatson Clark’s designers took the label artwork as a starting point and created a bottle that features an idyllic country scene embossed continuously around the entire shoulder.

The bottle shares mold equipment with a container from Beatson Clark’s general sale range, reducing cost by more than half compared to a completely bespoke design.

STORY was launched in 2011 to fill a gap in the market for soft drinks that would appeal to children and adults, as well as those looking for an alternative to alcohol on an evening out.

There are eight flavors in the range: White Grape & Elderflower; Raspberry Lemonade; Red Grape, Ginger & Blackcurrant; Cloudy Lemonade; St Clements Orange & Lemon; Apple & Ginger; Rhubarb & Strawberry; and Sloe Lemonade.