The global food intolerance products market to reach a market value of US$999 billion by the end of 2019, says a Technavios market research analyst.
The rising number of celiac and diabetic patients worldwide is driving the growth of this market.
According to the Celiac Support Association, one in 133 persons in the US suffers from celiac disease, with nearly 83% of the cases being undiagnosed or misdiagnosed.
The total number of recorded cases of diabetes in 2013 was about 382 million, and this number is expected to reach 592 million by 2035.
The growing demand for gluten-free food products is anticipated to boost the market growth during the forecast period.
Food manufacturers are currently focused on developing and introducing innovative, healthy, and tasty gluten-free products.
Europe and the Asia Pacific are expected to be the next potential markets for gluten-free food products.
The global food intolerance products market is highly fragmented because of the presence of numerous small and large vendors.
They compete on the basis of factors such as price, quality, innovation, service, reputation, distribution, and promotion.
The report predicts the market to witness an increased influx of private labels during the forecast period.