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Europe: Vitafoods Europe launches firsts for more information sharing

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Vitafoods Europe reveals features that bring the nutrition industry to life and enable show visitors to experience fresh ways to meet the business challenges.

Attractions premiering at the event in 2016 include a Sports Nutrition Zone, where visitors can discover developments in the category.

They can also take part in the Vitafit cycling challenge to raise money for charity.

Presenters at the new Life Stage Theatre will showcase nutrition requirements for consumers of all ages, from infants to seniors.

In the Optimal Health Testing Centre, exhibitors will demonstrate how to identify specific health needs and nutrition solutions.

At the new Springboard Pavilion, visitors can engage with start-ups and other entrepreneurs from the nutrition sector.

The new Tasting Bar Spotlight extends the existing Tasting Bar, which visitors can taste and sample products.

The Vitafoods Launchpad presents a series of mini presentations by exhibitors on the latest product launches in the nutrition industry.

The new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on pack design, delivery systems, convenience, geo-adaptation, labeling and sustainability.

The Advice Centre enables exhibitors and visitors to meet pertaining to regulation, testing, quality assurance and marketing.

Vitafoods Europe 2016 will take place at the Palexpo in Geneva from May 10-12, 2016.