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Europe: Packaging with textured finishes offers on-shelf appeal

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RPC Bramlage introduces a surface structuring process to create a wide range of tactile, patterned and textured finishes such as leather, wood, stone and leaves on plastic containers.

The effects enables unique branding and valuable on-shelf differentiation in competitive retail markets.

The technology can reproduce the look of these structures on a container or lid.

A two-component process can replicate their touch and feel.

The pack requires no additional surface treatment or preparation.

Working with a partner, the company has developed a process that combines in-mold labeling with this new surface-structuring, giving more opportunities for high-impact decoration incorporating special surface finishes.