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Europe: General Mills France brings on shelf appeal with technology

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General Mills France is deploying the ‘Perfect Shelf’ industry solution by Dassault Systèmes to offer consumers a differentiated and expanded Häagen-Dazs product line.

Based on the 3DEXPERIENCE platform, ‘Perfect Shelf’ helps General Mills France demonstrate category merchandising expertise to retailers by recommending shelving scenarios, based on shopper research, that enhance its brand and increase the retailer’s category revenue.

Leveraging advanced, cloud-based three dimensional modeling and visualization applications, General Mills France collaborates with mass-market retailers to provide realistic views of store aisles including shelves, fixtures, products, lighting and promotional materials, along with an immersive shopping experience from a consumer perspective.

In this 3DEXPERIENCE universe, changes and approvals of assortment, product positioning, signage and promotional displays are made in real time, facilitating how they collaborate.

“We selected ‘Perfect Shelf’ to help us shape a new vision for the ice cream category and achieve shelving-related growth solutions for our clients,” said Stanislas de Maleissye, director, category trade management, General Mills France.

“This collaborative solution brings a new and innovative dimension to category management; we’ve only just begun to use ‘Perfect Shelf’.”

“Tomorrow, this solution will show its full potential, from product marketing design to its positioning at the core of retailers’ merchandising strategies.”