Barry Callebaut is licensing its approved 13.5 European Food Safety Authority health claim on cocoa flavanols for cocoa extract products to Naturex for a period of five years until April 2020.
As licensee, Naturex can apply this proprietary health claim to its food supplement solutions and its business-to-business clients will be also allowed to duplicate it on their marketed end products.
The two companies will market the product with the proprietary health claim, positioned as one of their flagship food supplement products expected to first launch in Europe in early 2016.
In April 2015, the European Commission approved the extension of Barry Callebaut’s existing health claim on cocoa flavanols from cocoa powders to cocoa flavanols from cocoa extracts.
The Group obtained the right to use the health claim that “cocoa flavanols help maintain the elasticity of blood vessels, which contributes to normal blood flow”, for food supplements applications fitting into delivery forms such as capsules and tablets containing high-flavanol cocoa extracts.
This partnership will make it possible to offer flavanol extracts in a convenient delivery form as food supplements, under a consumer-friendly small daily portion that supplies the required daily amount of 200 mg of cocoa flavanols.