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Europe: UK bakery wins award in free-from category

The Incredible Bakery Company’s ‘incredible onion panini’ in a Sirane food packaging solution won the Free-From Bakery Product of the Year category at the Baking Industry Awards in London, UK on September 9, 2015.

The ‘free-from’ products are packed into Sirane oven/microwave cooking bags and then heat-sealed, before being shipped into stores, delicatessens, farm shops and restaurants.

As the product can be heated in the packaging, any cross contamination is avoided.

“The Incredible Bakery Company has found a great use for our cooking bags, and it allows them to make, transport and heat the food without any fear of cross contamination, vital when it is a ‘free-from’ product,” says sales director Jeremy Haydn-Davies.

“The product can even be made and frozen in the bag for up to three months for subsequent reheating or defrosting, depending on the intended final use of the product,” he says.

The Incredible Bakery Company is a bakery based in Northamptonshire which produces high quality bakery and pastry products free from gluten, dairy, eggs and soya.

Director Valeria Mizuno-Turner founded the company when she discovered her son suffered from multiple food allergies, becoming inspired to create delicious food that he could eat.

“We strive to create products with equivalent taste, moistness, appearance and nutritional qualities as conventional products and we avoid all 14 common food allergens so everything we produce at the bakery is suitable for coeliacs and vegans,” she said.

“For this product we wanted something with flavor. It’s low in saturated fat and high in fiber, and ingredients include onions, white and brown rice flour, chickpea flour, rice bran and potato and tapioca starches. Everything is freshly baked.”

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