Connell Brothers (CBC) has been appointed to manage the sale and distribution of Graminex’s products in Australia and New Zealand, including finished goods and ingredients, such as flower pollen extract, saw palmetto and cranberry.
US-based Graminex is the exclusive grower and manufacturer of solvent-free Rye Grass Flower Pollen Extract, and serves the international dietary supplement industry.
Its products are sold in more than 44 countries on six continents.
CBC Australasia will represent Graminex Flower Pollen Extract active ingredients, as well as the dietary supplements, primarily focusing on the areas of prostate, immunological and women’s health support.
“We are pleased with our success promoting Graminex’s products in Taiwan, and look forward to maximizing similar marketing and distribution opportunities Australasia,” said Alex Grantz, regional manager, Food & Nutrition.
“Our Food & Nutrition portfolio continues to grow in this region, allowing us to better serve our customers’ needs to differentiate their health and wellness product lines.”